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Covering articles, perspective, and information related to Google encrypted search and its impact on search engine marketing.
KoMarketing Associates Resources & Perspectives:
- Search Engine Land Column: Redefining B2B Search Engine Marketing KPIs In Wake Of Google Encrypted Search
- Search Engine Watch Article: Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
On Tuesday, October 18th, Google announced they'd be hiding search referral data for logged-in Google searchers.
SEOmoz perspectives and survey results on the impact of Google encrypted search on specific keyword referral information. This includes information on respondents (site type, traffic, etc) as well as professional opinion on why this change does not benefit marketers, site owners, or SEO in general.
In the last week of October, Google announced and then rolled out a major change to the way that their search engine interacts with the rest of the web
Hubspot queried their 5,600+ customer database in an effort to evaluate the impact of Google's SSL change. From the period between 11/1 and 11/8, the overall impact was an average of 11.36% of search queries.
Did Google just take the next big step in rolling out secure search? It certainly looks that way.
Perspective and analysis of keyword referral data from Seer Interactive, illustrating that the percentages of organic keyword data impacted appear to be higher than expected (exceeding 10% in many cases)
WebTrends first response to the Google encrypted search announcement. Right now, search traffic will not be affected in aggregate but specific search results will not be provided. The author indicates that they are looking into providing an update in the near term that will clearly identify those searches that had the terms stripped out.
Danny Sullivan's commentary on Google's changes with encrypted search, including analysis of the reasoning behind it, background on how encrypted search works, and perspective based on Google's historical developments in this space.
Google has made a major change to the way secure search works for signed in users of its services. If a user is signed into a Google account, any search ...
Search Engine Watch column on Google encrypted search, with perspectives from members of the SEO industry, background, and recommendations
Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection...
Search Engine Land's report on Google encrypted search, including background, reference, and perspective.
Post from Pardot Marketing Automation tools covering Google Secure Search changes. While the post provides only overview information on this change (and some perspective that makes it seem like this change may not be significant) I posted a comment to see if we could get feedback on whether Pardot will make changes to their own reporting tools as a result.
Practical recommendations for 301 redirecting and making sure that HTTP URLs are indexed by Google. However when dealing with encrypted search, we actually need to consider the reverse redirect (HTTP 301 redirecting to HTTPS). What is additionally important is the screen grab of Matt Cutts reply tweet to the author's original question, asking whether or not to use HTTPS.
This is the original announcement via Google blog on encrypting search in an effort to provide more privacy for Google users.
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